Dr Pepper
Case Study
College football and Larry Culpepper returned. Catch the highlights.
Halloween Costume
#LarryNation showed up in full force on Halloween weekend dressed visor to knee brace like their hero, Larry Culpepper. Demand was so great, the costume sold out in two weeks.
“Halloween” ft. Coach Steve Spurrier
Instagram Choose-Your-Own Road Trip
Fans helped Larry Culpepper get the College Football Championship trophy to the Champ game in Tampa on an Instagram choose-your-own-adventure road trip.
Digital Posters
Larry came alive in larger-than-life digital posters that harken back to football posters of the early 90s. Digital videos were created to work across preroll, snapchat and paid social.
We created Larry Culpepper posters to send to college football fans that come alive through augmented reality. When users viewed the poster through their phone, they were treated with a video of Larry.
The 360° Tour
Larry woke up extra early before the tailgate to give fans a 360° tour of his RV. Viewers got full access to Larry’s newest toy and were entertained along the way.
